A Case Study of Absolute PCB Assembly with 400% Growth
Highlights
- Organic traffic increased by a remarkable 400%, driving more leads.
- 400+ keywords ranking in the top 10 positions on Google.
- A substantial growth in organic users, new users, and sessions.
- Creation and optimization of 150+ blog strategies.
The Client
Absolute Electronics Services, a well-established provider of high-quality PCB assembly services since 1995, sought to strengthen its digital presence to tap into a broader customer base. In this case study, we delve into how Absolute Electronics Services collaborated with an SEO agency to boost its online footprint, achieving remarkable results in terms of visibility and online engagement.
The Challenges:
Absolute Electronics Services encountered several challenges before embarking on its SEO journey:
- Limited Online Visibility: Despite their expertise and a strong track record, the company struggled with limited online visibility, hindering potential clients from finding them.
- Competitive Market: The electronics manufacturing industry is fiercely competitive, with numerous firms vying for the same clients. Absolute Electronics Services needed to stand out in this crowded arena.
- Diverse Clientele: Serving clients across a spectrum of industries, the company required a strategy that could effectively target a wide range of potential customers.
The Objectives:
The primary objectives of the SEO campaign for Absolute Electronics Services were as follows:
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Improve Online Visibility: Boost the company's search engine rankings to secure first-page placements for relevant keywords.
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Enhance Website Traffic: Drive organic traffic to the website, with a focus on increasing the number of high-quality leads.
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Showcase Expertise: Position the company as an industry leader by creating valuable content and educational resources.
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Engage Diverse Industries: Tailor the SEO strategy to resonate with clients from various sectors, including consumer electronics, telecommunications, LED lighting, medical, and automotive.
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Strengthen Thought Leadership: Develop and promote industry-specific whitepapers, webinars, and expert interviews to establish Absolute Electronics Services as a thought leader in PCB assembly.
Strategy and Execution:
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Keyword Research: Conducted in-depth keyword research to identify the most relevant and high-impact keywords for Absolute Electronics Services, catering to the unique needs of each industry segment.
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On-Page Optimization: Undertook a comprehensive on-page optimization, including title tags, meta descriptions, and content improvements, ensuring a search engine-friendly and user-friendly website.
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Content Creation: Developed a content strategy, creating informative blog posts, case studies, and guides that showcased the company's expertise and addressed industry-specific challenges.
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Backlink Building: Initiated a strategic backlink building campaign to enhance the website's authority and credibility in the eyes of search engines.
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Technical SEO: Optimized the technical aspects of the website, including page speed, mobile responsiveness, and site structure, for an improved user experience.
Results: (Year 2023 compared with Year 2022)
Website Traffic Growth: The website experienced a phenomenal 400% increase in organic traffic, accompanied by a significant upsurge in leads generated through the website.
- 404.25% Growth in Organic Users
- 402.88% Growth in Organic New Users
- 427.16% Growth in Organic Sessions
Thought Leadership: The company's blog and resource section gained popularity, positioning them as an industry thought leader and resulting in increased engagement and inquiries.
- 400+ Keywords ranking in the top 10 positions on Google
- 150+ blog strategies were created and optimized for the website
